ICMRINDIA

ICFAI Business School Wins Two Prizes in International Case Competition

Hyderabad, January 18, 2018: ICFAI Business School (IBS), Hyderabad, won two awards in the 37th John Molson MBA International Case Writing Competition, organized by John Molson School of Business, Concordia University, Canada.

A case titled, “Walmart’s E-Commerce Acquisition Spree: Toward Online Success Or Existential Crisis?” written by Syeda Tahera Sadia and Indu Perepu won second prize in the prestigious competition. The case discusses the e-commerce acquisition spree of the world’s largest retailer Walmart and how this decision to go omni-channel would affect the retail giant’s profitability.

Another case titled, “Birchbox” written by Indu Perepu and Alok Kavthankar also won a prize in the same competition. This case discusses a beauty products subscription startup Birchbox, and the challenges it faced in its quest for growth.

The other winning case were from B-schools in Ireland, Canada, and Brazil.

The cases selected from this competition are used in the John Molson MBA International Case Competition, where students from reputed B-schools analyze them and compete for the top honors. The Walmart case was in the finals of the competition.